Voting PSA

Think

Franklin, Aretha, and Ted White. "Think." Aretha Now, Atlantic Records, 1968.

ART DIRECTIOn
ADOBE After Effects

Project Overview: THINK was created as a challenge for my motion design class. Tasked with creating a non-partisan voting PSA in conjunction with the 2024 election. By blending American history with a compelling narrative, Aretha Franklin’s song “Think” was the perfect choice to encourage people to vote beyond the political spectrum. Using Adobe After Effects and Photoshop, I integrated historical imagery with the lyrics of the song, creating a thought-provoking piece that aims to inspire civic engagement.

Project OUTCOME: Create a non-partisan PSA, to encourage people to go out and vote.