Project Overview: During the duration of my Sports Design course, I was tasked with creating a brand new team identity for the Milwaukee Recreational Centers' Mountain Biking Club. Tying the team to the city, I chose to incorporate the lion sentinels, often seen in front of Milwaukee buildings. The lion statues represent strength, resilience, and determination, perfect for a team comprised of middle and high school players.

Project OUTCOME: Create a brand identity that the team can recognize, rally behind, and feel proud to wear.