Project Overview: This brand redesign was created for my Identity Design class. We were tasked with selecting a store we admired and reimagining its visual identity while preserving its personality. I chose Lion & Blue, leaning into the store's eclectic bohemian aesthetic to create a warm, handcrafted brand experience. To reinforce that authentic feel, I hand-carved the pictorial mark into a stamp and incorporated stamped graphics throughout the branding.

Project OUTCOME: Create a refreshed brand identity that captures the spirit of Lion & Blue through a cohesive visual system, including a new logo, brand standards, typography, color palette, and supporting brand applications.